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FTD.COM is an Internet and telephone marketer of flowers and specialty gifts.
Founded by FTD, the world's largest floral services organization, FTD.COM sells
directly to consumers through its Web site, www.ftd.com, and its 1-800-SEND-FTD
telephone number.
Utilizing independent FTD florists who adhere to the highest quality and service
standards, FTD.COM provides same-day delivery of floral orders to nearly 100
percent of the U.S. population. FTD.COM offers a wide variety of unique floral
arrangements and specialty gifts for holidays and other occasions.
FTD.COM became a public company through an Initial Public Offering in September
1999 and announced its profitability just one year after its IPO, in October
2000. On June 27, 2002, FTD.COM merged back with its parent, FTD,Inc., to
leverage the strengths of FTD's business-to-business operations and increase its
growth opportunities. Additional information about FTD.COM and FTD,Inc.,
including investor relations, is available at the Company's consumer Web site,
www.ftd.com.
Founded in 1910, FTD is the largest floral company in the world. The leader in
quality, artistry and dependability, FTD connects approximately 20,000 North
American retail florists and supports an international floral delivery network
of 50,000 affiliated FTD Florists in 154 countries. FTD can deliver products to
nearly 100% of the U.S. population. FTD stands behind our Satisfaction Guarantee
on all orders sent through FTD for delivery within the U.S. and Canada.
On August 18, 1910, fifteen American retail florists agreed to exchange orders
for out-of-town deliveries. Originally called "Florists' Telegraph Delivery",
FTD was the world's first flowers-by-wire service. Fifty-five years later, FTD
expanded to include international transactions. The company was renamed
"Florists Transworld Delivery" to reflect its growing worldwide presence. In
1914, FTD adopted the classic figure of Mercury as its official logo. With
worldwide visibility, the gold "Mercury Man" is one of the most recognized logo
in the world. It has become the floral industry's emblem of quality.
Known as the "Floral Information Superhighway", the Mercury Network is the
premier electronic network used by all major wire services in the floriculture
industry to process wire orders and messages. It processes approximately 15
million orders and messages annually. The Mercury Network also provides FTD
Florists with telemarketing services and PC-based business management
applications software.
