***FOR IMMEDIATE RELEASE***
CRUCIAL RECEIVES BIZRATE.COM''S CIRCLE OF EXCELLENCE GOLD HONOREE AWARD Leading
online memory provider again recognized for outstanding
customer service
Meridian, Idaho, April 8, 2003 - Crucial Technology, a division of
Micron and one of the world''s largest direct memory upgrade providers, received
its second "Circle of Excellence" award from BizRate.com for outstanding
customer service. This year, Crucial earned BizRate.com''s Circle of Excellence
Gold Honoree Award. BizRate.com is a comparison- shopping Web site; awards were
granted based on customer evaluations of more than 2,000 online merchants.
Crucial was among the top ten percent of sites that excelled in providing
customer satisfaction during the 2002 holiday season.
"Recognition for superior service and support from BizRate.com means a lot to
Crucial because it''s our customers who rank us at the top," said Rick
D''Ambrosio, Crucial''s Web site marketing manager. "Receiving this award for
the second time reinforces that customers really do appreciate Crucial''s
consistent, high-quality service. It''s nice when we hear that our efforts are
relevant and meaningful to customers."
BizRate.com first inducted Crucial into its Circle of Excellence for
exceptional service in 2001. Customers who shopped at Crucial.com were asked to
participate in a BizRate.com survey and rank Crucial in several categories.
Again during the 2002 holiday season, customers ranked Crucial in categories
such as ease of ordering, product selection and availability, delivery options,
customer support, and product expectations. According to BizRate.com, Crucial
rated above the industry average, alongside an elite group of online retailers
that meet BizRate.com''s rigid criteria.
About Crucial
Crucial Technology is a division of Micron Semiconductor Products, Inc., which
is a wholly owned subsidiary of Micron Technology, Inc. Crucial sells
high-quality RAM upgrades, flash memory cards, and video cards on its Web site
at /www.crucial.com. Crucial offers over 95,000 upgrades for more than 19,000
desktops, notebooks, servers, routers, printers, and electronic devices.
Micron Technology, Inc., is one of the world''s leading providers of
advanced semiconductor solutions. Through its worldwide operations, Micron
manufactures and markets DRAMs, Flash memory, CMOS image sensors, other
semiconductor components and memory modules for use in leading-edge computing,
consumer, networking, and mobile products. Micron''s common stock is traded on
the New York Stock Exchange (NYSE) under the MU symbol. To learn more about
Micron Technology, Inc.,
visit its web site at www.micron.com.
